Training News 

 

Feb 27-28, 2016, Bank of Communications Guangdong Branch invites M&T to orgnize a two days training course "Communicate with sales psychology for account manager" which is given by Hu Pengfei, for the department of individual financing account managers.

 

Bank of communications Guangdong Branch 

 

BOCOM (Bank of Communications co., LTD.) was founded in 1908, is now one of the five major state-owned Banks in China. Bank of communications is one of the main comprehensive financial services provider in Mainland, and is now becoming an international huge bank group that engage in certain activities shush as commercial bank, investment bank , securities, fiduciary, financial leasing, offshore financial services, fund management, insurance. Bank of communications Guangdong Branch is one of the largest provincial branch in BOCOM, an century old national brand bank with nearly 300 billion yuan assets, has own good reputations for its modernization.  

 

Curriculum background 

 

Bank customer manager (BCM) is the kind of professional staff that engages in the market analysis, customer relationship management, marketing services for the project plan and implementation, and directly customers service; As a business representatives of the financial industry, is the bridge between bank and customer in communication and relationship maintenance; Is the source of bank strategy making and product innovating, is the main executor of the overall bank development target plan, the personnel quality will have direct effects on development of BOCOM and its market. Therefore, in the current fierce competition in financial market, strengthen customer manager's ability is vital important for BOCOM. To enhance the bank customer managers' psychological quality, communication and sales skills, develop their comprehensive ability, and improve their customer service standards, will help BOCOM gain a great advantage in competition. 

 

Teaching Scene

 

The courses include six major module: Communication Psychology, Communication Strategy, Psychological Accomplishments, Psychological Effects, Time Management and Self Development. Mr. Hu combine with bank account manager actual work, mix with the advanced western modern psychology, management and marketing knowledge, and deeply analyze customer psychology, including how to break the customer communication psychological barriers in the practical work, etc., help account managers to improve communication skills, to enhance performance. At the same time, according to the characteristics of the account manager's, combined with example explanation for account manager to show how to make self professional orientation and efficient time management, improve work efficiency. 

 

From theory to practice, Mr Hu taught BCMs not only theory but with case explanation so as  to create a relaxed atmosphere to arouse effective learning. The students who attended the course gave highly praise to Mr Hu and generally admit that the knowledge might be great helpful in their future work.